Not all websites are operated by US companies. Would that still work for, say UBS (a big bank) in Switzerland?
A recommendation won't allow you to sue a company contrary to what the other commenters seem to think, but it's enough for any internal employee who works on something to call for and justify a change.
Your question is one of the reasons I didn't say the legal route was a better way. It is an option that may get better results in some cases. Even in the US it may not always get the best result.