The article cites no sources for anything, so it's safe to assume it's entirely made up.
Though I actually was able to find the source outside of this badly written article: http://www.survey.blockchain.capital/
The question (and answers) were:
How familiar are you with Bitcoin?
a) I own/have owned Bitcoin
b) Very Familiar
c) Somewhat Familiar
d) Head of it but not familiar
e) Never heard of it