Not necessarily related to the problems discussed by the article, but I could definitely see a logical split in terms of the non-Facebook.com platforms that Facebook has acquired (Instagram, Whatsapp, etc).
Facebook being able to eat up any and every new form of social media is worrisome in its own right. This recent article in particular discusses some pretty solid points: https://stratechery.com/2017/why-facebook-shouldnt-be-allowe...