When the mobile internet was first getting it's roots most of the American mobile providers offered unlimited bandwidth. Once the network become constrained and consumers started overloading the networks with streaming content the industry moved to tiered bandwidth plans. Years later a few companies (possibly t-mobile leading the charge?) saw this as an opportunity to win customers and started offering all you could eat again. In order to compete it seems most if not all of the providers have an unlimited plan now.
I think the same thing will happen with internet providers. At first you might think that it won't be possible because there are locations with zero provider competition. But I don't think competition is all that far away. Mobile internet is starting to get fast enough for many use cases and there's all kinds of innovation in internet delivery (balloons, planes, sat, etc.) Eventually someone is going to use unfiltered access as a competitive advantage and an opportunity to win customers. The industry will have to follow to compete.
Sadly this is going to get much worse before it gets better. But here's hoping!