I am a woman. I was a homemaker for a lot of years. Getting a public life has been a difficult experience. In spite of spending most of my life around the military and being fairly savvy about information security, I still did incredibly dumb stuff for the longest time.
I have only recently concluded that this is at least partly rooted in how women get socialized differently from men. Women are expected to give other people access to us in a way men are not. We are actively groomed in many ways to be professional victims. I see her behavior as rooted in that type of socialization. She doesn't like being targeted, yet can't imagine doing anything to protect herself.
Maybe reading up on some of the current buzz words (if you don't already know them), like emotional labor, and rolling your eyes at how she is letting companies take advantage of her, just like rape culture trains girls to let men take advantage of them will be a hook that opens up productive discussion.
(Try to tread lightly. Custom fit to your situation. Other provisos likely apply.)
Best.