One of the examples net neutrality proponents have been pointing to in order to justify it is Vodafone Australia's packages allowing customers to add unlimited usage of various groups of services on top of the bandwidth they get in their mobile internet plans. There are hugely popular viral tweets claiming this is the terrifying future of American internet access if net neutrality is repealed. That's not simply preventing double dipping on both sides of the network, it's controlling what products ISPs are allowed to sell consumers and how they can price that internet access.