So there's so much data out there and one of the most important uses for that data according to Schmidt is to predict where I am going next.

If that's Google's best thinking about data, it shows very well why they have so far not managed to make money on anything outside their original ad business model.

And I have to say, if everything they are able to come up with is new ways of spying on me in order to create information that is useless to me then I'm going to prevent them from getting access to any of my data.