It's not YOUR data. It belongs to the COMPANY. If I draw a sketch of you sitting on a subway, sorry, but you don't own the sketch.
I'm allowed access to the information, and can request that it be updated. They can't keep the information longer then is necessary, they can't use it for anything other than the original collection purposes, they have to take reasonable measures to secure it, they can't disclose it etc.
I won't harp on about the details, but it's relatively well thought out (apart from some limitations regarding the reporting of breaches, but there are changes in the pipeline to patch that up).