I assumed not supporting Cast was just an excuse not to stock Chromecasts etc on Amazon.
BTW I totally agree with the frustration of the Cast protocol not being more open, a tonne of cool standalone ‘browser on TV’ usecases like screensharing/dashboards/multiscreen aren’t possible on Chromecast (and it sucks). I assume they’re under a load of pressure from MPAA type groups to keep it locked down. (As though the TV is some holy box that must be protected.)