In our moral crusade against impending environmental disaster, it astounds me that packaging is still given little thought beyond what we should do with it once we already have it. I think it would be a good idea to place some kind of rating on packaging to encourage purchasers to be more cognisant of what they are actually taking responsibility for beyond just the contents.
I can't help but feel like we are going backwards here - especially when I see things like individual bananas being sold on trays[1].