Easier just to bring in outside food, and in most cases the quality is guaranteed to be better.
Probably the opposite as long as MoviePass is paying the full ticket price to the theaters.
Concessions are how most theaters make any money. What do you suggest instead?
Considering this as fact (that concessions make the money), I would think a theatre would do everything in it's power to make purchasing and consuming concessions the most pleasant aspect of movie going that they possibly could.
Having to juggle sodas, popcorn, napkins, etc., is always an adventure in the negative sense when I go to the movies.