This is the author weaseling out of addressing the reality that most Americans want higher taxes on the rich. Not taxes raised on everyone, not funds raised through purchasable perks.
http://news.gallup.com/poll/208685/majority-say-wealthy-amer...
"A significant majority of Americans believe that upper-income people and corporations pay too little in taxes, supporting other research showing that well less than half of Americans -- 38% -- agree with a proposal to cut corporate income taxes, and that the majority favor heavier taxes on the rich."