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The usage-related data sets that Shazam has collected over its operational history are likely the biggest driver of value for this deal. Think about the insight you could gain by cross-referencing Shazam lookups with iTunes downloads. Probably lots of insight in how certain genre fan bases intersect, good predictive analytics on time-to-monetization of hot underground bands, etc

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This is such a good point. Apple Music (and Spotify) are pouring money into people who stay on the beat. To this day this is still very analog (which in many ways is a good thing). But when your Apple or Google or whomever you must see the power of using basic statistics to do some part of this. (You could use ML too but that is super overkill most likely).

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