You're casting so much judgement here. Anyone can spend money on whatever they choose, just like the recipients can spend the $1000 however they like. We have no business criticizing these people.
The "wealth distribution" is entirely at CAH's expense. They only surfaced that language because they made a point of communicating to the non-recipients that they wouldn't be receiving anything on top of their original contract (of getting the game for cash, which they totally got).