> This will only change when reuse is equally convenient. If I knew how to accomplish that, I wouldn't be pontificating here, but running my own business doing just that.

Pretty straight-forward really. Increase the cost of once-off convenience. If it costs more to do it the dirty way, people will do it the clean way. But in america, they'll just vote in people that will dig a bigger hole. Probably in what used to be park-land.