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Thanks for the insights. I've never bought a sticker, which is why I guess why I wasn't sure what the play is.

> longer-term it is about the data and using it for other technologies.

I'm not sure what this means. Better adtech? Or is there something else unique about this data that I'm not seeing?

AI that knows how you want to be seen => VR avatar and personalized advertising applications. lots of other ideas, but no sense in thinking too much about them so early.

Thanks for your reply. Curious to see how the business develops. Good luck!

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