Monkeys with typewriters are currently busy banging out whitepapers for ICOs.
Given the quality of this gig description, at least we know that whitepapers written by that person will be immediately recognizable as scams.
The "Useless Ethereum Token" [1] subtitles itself as so:
You're going to give some random person on the internet money, and they're going to take it and go buy stuff with it. Probably electronics, to be honest. Maybe even a big-screen television.
Seriously, don't buy these tokens.
And people still invested more than $40.000 in it [2].
[2] https://qz.com/1023501/ethereum-ico-people-invested-thousand...
You know a market's full of suckers when even the wannabe scammers aren't discerning enough to avoid being ripped off.