Lets look at a similar product that lives on as "productivity", one that did NOT launch with gaming features: google glass.
For most of us, and most companies they aren't going to invest 100's or 1000's of dollars on something unproven. We might do that for "entertainment" purposes but not productivity ones until the tech is proven.
How do you prove out tech? How do you get those consumer grade productivity tools into the hands of end users quickly and efficiently -- lower cost or raise value. There are plenty of folks who gladly spend $1000 on gaming, look at the mobile space and the insane decisions consumers make there.