I never understood why product placement upsets people so much. Unless the premise is pure fantasy or a completely alternate reality, real brands help more quickly get me past the sense artificiality that is drama/theater that suspends disbelief. I can get engrossed more quickly. When I see products that are similar and obvious knock-offs of a brand that avoids the name or trademark design, I'm immediately somewhat distanced again from the performance. I genuinely court it. Surely I'm not the only one who feels that way.