Thank you are absolutely correct, I have worked for 2 startups and I never let my self just do assignments. I always push my self to the limits, try and innovate and find new ways to solve problems. But again, after 4 years in startups (My dream since being a kid) every discussion feels De Ja Vu and every UI/UX problem is more of the same. I am very passionate about my work and I try and position myself in a place where I can actually do work that matters and not just code but again after years of doing this it starts to feel old.