Individual choices are insignificant. The future of advertising is being planned by Facebook and Google. Blocking advertisments is a workaround for a broken web. Surfing the web has always been about discovery. Are we supposed to intuit whether or not to visit a site for the first time based on how we predict it will align to some kind of ad rubric? The fact that many websites have bad business models is noone’s fault but their own. In fact, tools like AdNauseum[0] show how broken this moralistic consumer thinking is:
Block all ads?
> That’s robbing sites of needed advertising click-dollars!
Click all ads?
> That’s robbing advertising companies of needed attention!
This is totalitarian capitalism: it’s not good enough to accept being tracked everywhere, spied on, and burdened with processing advertising. Not good enough even to click every ad. You must love the ads in your heart. It’s your duty, citizen!