I’m confused why you think this would be particularly expensive, though; the components aren’t that expensive, and neither is data service for the minimal data the meter will send. I would imagine it’s more expensive than a PLC or general radio solution, but on the other hand it’s got the benefit of requiring minimal new infrastructure.
> Maybe NFC-like tech, when the host device is installed in a car, which drives around the block once a day/week.
This is how my meter works (in the US) and is the same as described in the article. The meter broadcasts on the ISM band every few seconds and somebody in a car drives by while a scanning device records. Still faster than having somebody on foot walking around but I can't help but think a hub system like LoRaWAN might work better, so that no person has to go out on patrol.
This is what LPWAN like LoRa, Sigfox, NbIoT and Nwave are made for.
I agree that the WAN tech is perhaps more suitable in theory, but that ignores the fact that there is already a ubiquitous GSM network in place.
But well, there is always a "preference" to solutions offered by certain companies no matter the cost.