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Anyone interested in story behind Hotmail should checkout:

"PS: I Love You. Get Your Free Email at Hotmail"

and here is the story of how Microsoft acquired Hotmail:

Relatedly unrelatedly reminded me of the ILOVEYOU virus: https://en.wikipedia.org/wiki/ILOVEYOU

"P.S. I love you" could have been in the referral link at the bottom?

What a mistake that would have been, especially when people were new to email and online ads.