[0] https://www.publishersweekly.com/pw/by-topic/industry-news/p...
[0] https://www.publishersweekly.com/pw/by-topic/industry-news/p...
> Why is it called Meltdown?
> The bug basically melts security boundaries which are normally enforced by the hardware.
Compare to "Heartbleed" and "Sandworm", which while at the time had a little mocking for being a bit too polished/branded [0], at least had the benefit of being relatively scoped. "Heartbleed" seems to have very few collisions period as a noun/proper noun [1]. And while "Sandworm" will perpetually collide with sci-fi fans of Dune (a subgroup that likely overlaps with security research), discussion of Dune's sandworms won't be trending on a weekly/daily cycle.
[0] http://www.zdnet.com/article/the-branded-bug-meet-the-people...
[1] https://en.wikipedia.org/wiki/Heartbleed_(disambiguation)