You are right. However even sunk costs have been recovered very quickly lately. To give an idea: an S9 deployed in early November has already fully recouped its cost ($1500 in 40-60 days).
Where are you getting the USD1500 price tag, I've just done a quick search and I only found a bunch of S9 Miners (Bitmain Antminer S9) advertised for over USD6000 on Amazon.
https://www.reddit.com/r/BitcoinMining/comments/7jg14f/one_o...
the same analogy applies here, BitCoin mining is quite profitable, however hardware business is more reliable and in demand.