In some cars i can see display of the song name.
It's also possible to turn a raspberry pi into an FM transmitter. http://www.icrobotics.co.uk/wiki/index.php/Turning_the_Raspb...
In the mid-90's I had a TV set-top box that gathered TV guide information over an FM data subcarrier. The company went out of business.
These days, data over broadcast is done on TV channels instead of FM because the bandwidth is larger. There's one of these operating on channel 20ish in Houston. I have no idea what data it's broadcasting.
I still have a few lying around, though the data service has long since been turned off. It was low-bandwidth, but suitable for stock prices, weather, and incoming-only text messages via (IIRC) MSN Messenger. Cell phones have since replaced the functionality, but I loved mine at the time.
HAM operators have been using that since the 80's (maybe earlier?), broadcasting data, pictures (i.e. SSTV) or text (i.e. hellscreiber)