Now it's "pay X dollars a month 24 months".
Cultural momentum. In the US, phones used to be heavily subsidized by carriers via contracts. Even if you brought your own phone, and don't think the carriers gave you a big enough discount to make it economically justifiable, so the practice of buying "unlocked" phones never took off and was more of a niche thing.
That's all changed recently, with the death of long-term contracts, but old habits die hard.
Luckily LTE means we're seeing the back of all this, though I think you still need a CDMA phone for areas that do not yet have LTE.
The monthly discount that Canadian carriers offer for bringing your own phone is generally lower than the value of the phone. So why would I pay upfront if the model I want is available from the carrier?
It's also nice to have an unlocked retail phone. Much cheaper to get a SIM from a vending machine at the airport anywhere outside North America than to suffer Canadian carriers' insane roaming charges.
In fact, they pay more than MSRP if you consider the fact you're forced to attach a phone plan which costs more than the equivalent plan from an MVNO using the same network.
We’re not talking about a house or a car, it’s a 1,000$ phone that can have 90% of it's features replicated by a phone that cost as much as the down payment on the 1k phone that someone with maxed out credit will have to pay.
Consumers gonna consume.
There are phones that are quite a bit cheaper than that.
At 0% interest, why wouldn't you?
What am I losing, whatever I would have made by investing that $500 over the same time period ? We're talking less than $50. I'm very lucky to be at a point in my life where I'd gladly give away "$50, 2 years from now" in exchange for "don't have to think about it, ever again".
Are the payments for those "loans" included in the buyers cell phone bill? So no extra payment to remember.
To be pedantic, that's wrong. Most people make $300 to $500 purchases with a credit card, which is a type of loan.