Is this the advice that nascent Google took? Considering they are infamous for not responding to support requests at all now that they're big, it appears they did put in place a support system that didn't scale.
Of course you're paying $35+/month instead of the usual $0-10/month for most of their consumer products.
That's how all retail businesses are approaching as well- get rid of as many people as possible, and replace with fixed cost machines. It's a great advantage from the business side of things, but really sucks with regards to people.