It is counterintuitive to swap pieces of it into some locally opposite order.
Yet, that's what has to be done so that numbers are readable.
That's why "od" has modes for that.
$ od -tx1 /bin/ls | head -1
0000000 7f 45 4c 46 02 01 01 00 00 00 00 00 00 00 00 00
$ od -tx2 /bin/ls | head -1
0000000 457f 464c 0102 0001 0000 0000 0000 0000
$ od --endian=big -tx2 /bin/ls | head -1 # GNU extension, probably.
0000000 7f45 4c46 0201 0100 0000 0000 0000 0000