If anything, this shows that journalistic integrity is still working properly, at least on these shorter timescales. Unless, of course, that's just what Bezos wants you to believe...
"integrity" is not a word that matches "Business Insider", even if they are willing to poke at their investor's investments.
That was my thinking.
BI has a lot of fluff content, but they do some good work.
maybe this is part of the strategy, create a panic at whole foods to generate BI clicks.