Fascinating article.

But how can a company possibly stay alive for very long if, rather than confining itself to lying to its rivals to keep ahead in the competitive marketplace, it starts lying to itself and its own?

If your company's internal culture develops the practice of deceit - deceit between superiors and subordinates, deceit between superiors, deceit between subordinates and ultimately deceit towards customers - how can you expect the firm to remain fit for purpose for very long?

Who would want to live in a Stirnerite environment where everybody routinely bones up on Machiavelli and Nineteen Eighty Four and keeps the knives sharpened while watching for others attampting to stab you in the back all the time?