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SEO mostly I guess. Like medium already has a very high page rank or domain authority, so the medium's post comes first in search results.

Also, Google probably considers having duplicate content as plagiarism and your blog might rank low. The alternative may be post on your blog first, then post on medium in a couple days.

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Medium allows you to setup canonical links. According to Google, that means the original post will be ranked highly when more than one instance of the same content is identified. Or does it play out differently in practice?

Would love to see actual data or even anecdotal examples of what happens when people crosspost to Medium and properly setup canonical links.

The problem I've seen is that canonical links aren't always effective -- I've seen sites get published for duplicate content even when they're used. There's horror stories posted in Google's forums; hate to become one.

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