The article says that it looks like profile images can be downloaded insecurely. So now you can snoop on what people are looking at. And liking. Opportunities for blackmail, doxxing, griefing, etc., abound.
Also, attacks don't have to exist in a vacuum. As part of a larger suite of attacks, it appears to be a useful tool that can help build up a profile of somebody.
The answer when it comes to hacking is almost never "why". Rather, it's usually "why not".