Drug companies don't pick up treatments that are in the public domain. No patent, no pay.
For every therapeutic target there are many chemical/biological solutions that can work. If an off-patent compound shows some effect in a pathway, a patentable variant can usually be made.
But to address your specific question, generics are drugs that come onto the market all of the time without patent protection.
Of course if you wanted to you could make this treatment yourself - it is not that complex.