So they're pushing this experience stuff to try and differentiate and go for more growth as you mentioned along w restaurant bookings.
It's annoying to me as well as a host and a renter. If they aren't careful they could cede market share to other competitors that allow and welcome host and renters to easily connect outside their system and remain focused on lodging.
I don't understand their UX approach since it's easy enough to ask what the user is looking for and make it dynamic instead of blasting experiences everywhere. Or not be so pushy on experiences if I start a lodging search. Push it after.
The same kind of growth that any new, deep pocketed entrant in the hospitality industry might have - it would just have to come at the expense of incumbents.
In 30 years, an investor like that may hope that AirBnB might look more like Hilton Worldwide, then what it is today.
The AirBnB network has ~3,000,000 suites across 60,000 cities. Even if they were to comply with all local laws, they would still have margins, and room to grow, and would weather downturns better then traditional hotel chains ('Sharing economy' means that they aren't stuck paying mortgages on rooms they can't rent during a recession.) They can also expand into the traditional hotel chain business, by building or buying properties.
The practice of franchising is popular within the hospitality industry among most major hotel chains, as the parent company does not have to pay for the maintenance and overhead costs of franchised properties.
[1]https://en.wikipedia.org/wiki/Hilton_Worldwide#Franchising
Your own source says that 70% (by rooms) was franchised as of 2013, which suggests 30% is Hilton owned.
I'm not sure I understand, why is this not the case?
IMO, experiences, business travel and even hotel booking are all viable growth models going forward.
People who want to cash out.
This is how the stock market works for IPOs of AirBnb's size:
1. Big financial institution client: "Get me higher return, maybe buy more of those cool tech stocks everyone is raving about. Can you buy the next FB?"
2. Big financial institution: "Sure thing, we got this AirBnB company coming up and it's supposed to be big, we're talking 50% YoY growth. On the other hand, we've got these 100-year-old blue chip companies growing at 4.5% every year that we can park your money. we also have prospectus on a new diet pill company that should show 10% increase YoY based on our analsysis. what say you?"
3. client: "give me that AirBnB one, I don't want to miss out on the action!"
4. institution: "you're the boss, talking with AirBnb's underwriter as we speak"