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Ultimately, the audience is responsible. The NFL is merely delivering what people want to see. And the audience are the people who are paying for this, either directly by buying tickets or broadcasts or indirectly by buying products that are advertised. Everyone else is just following the money, and they have no incentive to stop.

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>And so the children of the revolution were faced with the age-old problem: it wasn't that you had the wrong kind of government, which was obvious, but that you had the wrong kind of people. As soon as you saw people as things to be measured, they didn't measure up.

- Terry Pratchett, Night Watch

It's a shared responsibility. The NFL has devoted a lot of effort to hiding the reality of what the audience is watching. Now that we know fully how dangerous it is, it's our responsibility to stop watching it.

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