This is true, and the Post's Geoff Fowler documents it well. But in this time-starved world, there's only so much energy that most of us can devote to being "strategic" about life's minor routines. In the past six months, I've become "strategic" about getting refunds from United when the in-flight wi-fi doesn't work. I've become "strategic" about squabbling with Public Storage when they raise monthly rental rates far faster than they promised me the last time we spoke. I've become "strategic" about storing passwords, being careful about coffee-shop wifi, etc., etc.
Shoot me, but there's only so much of life's minor routines that can be handled "strategically" before I've got no ability to enjoy family, pick fun/gutsy new professional goals, travel with gusto, etc. If Amazon Prime lets me make semi-okay shopping choices without having to top up $17.98 shopping carts to $20, hey, that's a welcome way of clearing out the clutter. It creates more time to be "strategic" about things that really are strategic.