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I wonder if their rampant quest for click-money (annoying users with constant emails, useless spammy notifications, ads, sponsored content) is going to poison that well, though. I anecdotally know a lot of people in their early-mid twenties who have already deleted their accounts. If too many people start doing that, Facebook loses its one trump card.

Similarly, tv channels on YouTube (for the UK, see BBC, C4, E4) appear to be jumping on the bandwagon with clickbait, videos empty of genuine content, misleading titles and clips repeatedly churned through different videos.

This appears to have short term benefits (huge view counts), but surely it turns people off long term and impacts the brand.

centralized identity management system. Facebook seems to have filled that role.

They blatantly cannot do this unless they actually implement their real names policy. Which they won’t.

The number of sites that tie their cart to that horse is pretty low. Most sites offer their own authentication or offer multiple ones besides FB.