It's not really an Ad Blocker. It _does_ block ads in some cases, but that's not the point.

> While the result of this action is that Chrome users will not see ads on sites that consistently violate the Better Ads Standards, our goal is not to filter any ads at all but to improve the experience for all web users. As of February 12, 42% of sites which were failing the Better Ads Standards have resolved their issues and are now passing. This is the outcome we are were hoping for — that sites would take steps to fix intrusive ads experiences themselves and benefit all web users.

Source: https://blog.chromium.org/2018/02/how-chromes-ad-filtering-w...