- Don't position yourself how you normally would if you were going for a new job and trying to maximise your income. No "senior developer with experience in python, node, etc"
- Do position yourself as just a general "software developer". I said contractor before but I wouldn't (didn't) even make it look like that. More like a small agency. If they're completely outside of the tech industry (what you want) then they're going to be wanting someone to just give money to in exchange for solving their problem, not someone they're going to have to manage. Instead of hiring Dave by the hour, they're hiring "[town name] Premier Development" on a fixed project basis.
- Be selective with who you take on. Again, you should be positioning yourself pretty cheap to the point where if this wasn't basically an exploratory exercise for you then their project wouldn't be worth your time, so you don't want to get stuck doing work that isn't a potential SAAS for you down the line.
- You want them coming to you trying to get something done for $15k that would normally cost $100k+ to build. Then you say "hey, if you're willing to be my test dummy/case study/first customer, I'll build it and give you a licence for $10k"