While innovation to substitute an expensive ingredient from a potentially unreliable supplier is laudable, from a chemist/metallurgist point of view I wish there was more innovation in mining and cleaning up the process of getting rare earth in the first place. Every rare earth element increases option value and the potential to make further progress.
The main reason rare earth are expensive is that they mining is done in decades old tech fashion, and dirty as hell. China does not seem to mind as much, as long as it is controlling a strategic resource. Finding higher concentration deposits, and improving the process of extracting the rare earths elements is something I wish to happen more of...