"Real-time analytics" is a contradiction in terms, imo. Analytics isn't day trading. Who takes action in response to data in "real time"? What does that even mean? Even Jason Calacanis says "...the truth is we identify any page that gets over 1,000 views a month..." (my emphasis). There's a lot of novelty value in blinking stats, but I concur with the general sentiment here that we need better analytics that makes sense of the data, not "real time" analytics that just pumps it out faster.