So the two loyalty numbers are not exactly comparable
So the two loyalty numbers are not exactly comparable
Now, your argument is that someone who chose to stay with a device with smaller CB is more loyal, but what the article is saying is that out of 100 Android user, around 90 bought a new Android when replacing the phone, while only 86 Apple user bought a new iPhone.
I don't see how you dispute this fact as an evidence that Android users are more loyal. Even an argument on network advantage doesn't work because Android phones are very compatible with Apple ones (not the other way around) and the Apple ecosystem is still pretty big...
One problem is that iOS is essentially the same thing as iPhone in terms of purchasing decisions. This is not true for android. Ergo, it’s not safe to equate the phone and OS in the android world but it mostly is in the iOS world.
And no, I did not check the underlying article. I think my point stands regardless though. iOS/iPhone and Android/a bunch of different phones are not interpretable in the same way. There’s no real way to “account” for this
According to Statistica[1] Android has 53.6% of the U.S smartphone marketshare and iOS has 45%. So I would say those loyalty rate numbers are perfectly comparable.
[1]https://www.statista.com/statistics/266572/market-share-held...
There are what like 3-5 actively sold iPhone models? So is someone who trades in their Pixel for a Samsung “loyal to android” or did they just happen to like a phone that happened to be an android?
In the iPhone world the two go together, so brand loyalty = phone loyalty = OS loyalty
Also, there are 8 actively sold iPhone models.
But $350 is still higher than the average price of an Android phone - $227
https://www.androidauthority.com/price-gap-samsung-apple-sma...