It's awesome that some people can break away from the addiction entirely. But, for me, even if I don't have sugar for months at a time, I still crave it deeply. And when I consume it, it has an extremely profound enjoyable feeling to it. For me, it's not coke or soft drinks, but rather sweet drinks like horchata and milk tea (not the real one), syrupy stuff, donuts, etc. I apply moderation.