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I think there are some employees active on this thread...how do you position against, say, Indinero?

Biggest differences vs. inDinero are:

1. Our books are stored in QuickBooks Online, and you have access, so you're never locked in. (The "Leave inDinero" migration is a pretty rough one.)

(Strategically this is also important for us because it lets our engineering team focus on building software to assist with the most thorny/painful parts of the process, as opposed to making a QuickBooks clone.)

2. We do accrual by default (inDinero will do it but only at the most premium tiers)

3. Most importantly: our customer service is way better—if you're seriously considering inDinero, I'd encourage you to talk to a few current users and see how they feel about it. (Not fearmongering, but the stuff we've heard has not been great.)

Fair enough. I actually used to use them and the above resonate with me. From my perspective, your solution looks like something that would be worth looking into if I were starting fresh, given that we're a SaaS startup with the added nuances that entails.

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