You do both. You come up with a test, yes,
and you come up with an idea of what it will mean if the test either confirms or rejects the hypothesis.
And no, promise can mean exactly what I said it can mean. https://en.oxforddictionaries.com/definition/promise
From the article:
> To justify substantial investments, I am told, an experiment needs a clear goal and at least a promise of breakthrough discoveries
That sentence is meaningless if "promise" means "A declaration or assurance that one will do something or that a particular thing will happen" -- the "at least" is totally redundant in that interpretation. If it means "the quality of potential excellence", then "at least" makes perfect sense.