* Distribute tokens to partners (product / gift manufacturers). Partners with vested interest in the success of a company could be much less likely to sever relations as it will hurt their investment.
* Distribute tokens to customers as a type of rebate. Like a loyalty program that encourages patronship.
* Use tokens to vote on what products should be sold. Many gift shops sell pipes and other drug related items. This decision would sink other family oriented shops. What would your customers like?
* Distribute tokens to the locals as an attempt to build virility and community around your shop.
* Distribute tokens to employees as a way to recognize accomplishments. Ever get a few bonus stock from your company for doing good work over the week? Me neither.
* Sell tokens to raise funds.
* Set budgets based on community votes.
The list is endless and these are rough ideas. Look for ways to align business interests and customer interests.