There are great many people who would die if the price of their food, or their water, or their medicine doubled tomorrow.
If the price of flash doubled, many people would have to choose between less storage, slow storage, or less money for other things. But nobody will die.
In fact, I bet the intersection between the people whose lives would be at risk from a sharp increase in food, water or medicine, and the people buy any amount of flash every quarter is nearly zero.