> You can either decide that privacy is a basic right that everyone has and cannot be negotiated away, in which case this law makes sense.

> Or you can decide that it's a decision each person makes, and let the market take care of providing options that are more vs. less privacy-respecting.

Or, collectively, a group of people can agree on a government that supports privacy protection for goods sold under its remit. Which is what's happened here. I get that it's not popular in the US, but privacy controls are quite popular in Europe, and the EU is in this case following the mood of its people.