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I don't blame him for trying, the number of times I've seen someone pop into the comments of a submission saying "Hi I'm ________ and I wrote/made/did/worked on this" is pretty high on this website.

I'm 99% sure it was a joke, written in the style described in the article.

Could be! Poe's Law has come up pretty often on Hacker News recently; maybe I'm the latest "victim". :-)

It appears to be a reference to the part of the column discussing trouble crafting emails.